With over 8,500 hectares of agricultural holdings, Mehadrin Tnuport Export (MTex) is Israel’s largest grower and exporter of citrus as well as other fruits and vegetables. The company has annual sales of approximately US$ 200 million with over 70% of the produce exported globally to all continents. Key destinations currently include the United States, Canada, Europe and Japan.
Since July 2007, MTex has also exported Medjoul dates, which are grown in Israel’s Jordan Valley.77 Since the Jordan Valley runs from the northern Dead Sea in the south to Lake Tiberias in the north, straddling both Israel proper and occupied territory, it is not entirely clear whether MTex grows these Medjoul dates in occupied territory.
Since 1996 MTex has an office in the UK:
3 Penta Court
MTex is now the second-largest importer Israeli exporter of fruit and vegetables to the UK (after Agrexco). In 2005 the company exported 1,500 tonnes to the United Kingdom, with a value of £ 25 million. Among other products, MTex supplies potatoes to Tesco and Asda. In 2008, MTex started a campaign to promote the Jaffa brand in the UK. Since mid-February, shoppers can enter a ‘Win a Jaffa Car’ competition. Tesco supports the campaign.
UK economic links with Israeli settlements